Sunday, April 13, 2014

Hair Salve Name Change: Panacea's, Ostara's, Freya's

Hair Salve Name Change:  Panacea's, Ostara's, Freya's

The first and most important thing I want to make clear about this change is this: the ingredients, formulas and method of preparation for each salve is utterly unchanged.  And the smell.  The smell of each salve is the same.  I'd fear angry hordes if I ever messed with that. 

Everything on the inside of the pots is the same.   Only the stuff on the outside, the name and the icon, has changed.

Panacea's Hair Salve, still Panacea's Hair Salve:

Panacea was a minor goddess in Greek mythology but her name survives today as a term used for a cure-all or remedy for all ills or diseases. Panacea means "heal-all" and the goddess personified healing through herbs. In the Middle Ages, the name was applied to a mythical herb supposed to possess a cure-all quality. Some herbs that have been considered panaceas include mistletoe, yarrow, and valerian.  Panacea's Hair Salve is vegetarian (contains honey), is the most rich of the salves, and smells of incense.

Panacea's Summer Hair Salve is now Ostara's Hair Salve
Ostara is the Anglo-Saxon Goddess of Spring. She is associated with the Moon Hare or rabbit, with eggs, Dawn, and the East - all symbolizing her primary qualities of bringing birth, rebirth and renewal to a winter-weary world. Her salve will bring similar renewal to your hair. It is vegan,  contains protein, and has a light citrus and herb scent.

Panacea's Winter Hair Salve is now Freya's Hair Salve

In Norse mythology, Freya is a goddess of love and fertility, and the most beautiful and propitious of the goddesses. She is the patron goddess of crops and birth, the symbol of sensuality and was called upon in matters of love. She loves music, spring and flowers, and is particularly fond of the elves (fairies).  Freya's Salve is perfect for men or women, with a clean unisex scent reminiscent of a winter forest draped with newfallen snow. It should be noted that this blend is vegan and protein free!

Why the change?

There were a few big reasons I've wanted to do this for awhile:

  • Clunky Naming: When I first started making salve, there was just one, Panacea's.  When someone requested a vegan version, I called it Panacea's Vegan Salve.  Then later people wanted a protein-free version.  So Vegan became Panacea's Summer Salve and the new one became Panacea's Winter Salve.  This meant that people called them Summer, Winter and... traditional? original?  For people unfamiliar with the salves, having three versions call called "Panacea's _____ Salve" was confusing.  Having three distinct names eliminates the clunkiness and confusion. 
  • Room for more salves: Because of the clunky naming convention and the fact that there were are only four seasons, there wasn't much room for expansion.  While I don't have current plans for permanent additions to the salve family, I've wanted to do special scented blends for holidays like Samhain and Christmas.  
  • Winter & Summer weren't for seasons and everyone thought they were: The naming for Summer and Winter was inspired by their scents and also because for awhile I was only offering them seasonally.  This, understandably, led people to think that Summer was, well, for summer, and Winter was for winter.  Which couldn't have been farther from the truth.  Because of this assumption, people weren't choosing the salve that was best for their hair.  Removing the seasonal designations takes away this misconception and nudges people to better evaluate which salve is best for them based on ingredients and other properties.  Now, people are more likely to look at protein vs no protein, or how much more rich Panacea's Salve is than Freya's Salve or Ostara's Salve.
  • Distinct and Updated Branding: We've been slowly updating our branding to be more uniform and consistent across all NightBlooming's products.  Because Panacea's Hair Salve was the very first herbal product, it was the most out of date.  We'll be continuing to update our labeling, but at the moment, don't anticipate any other name changes.

Spread the word!

This is a big change, so if you get the chance to, please let others know!  Feel free to use any of the text and images in this post. 

Also, keep your eye out for an upcoming survey on how you use Panacea and how it works for you.  People that respond will get a discount code for the store and a chance to win 2 ounces of their favorite salve!

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